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Integrated Credit Cards - how they work
SAM4s Integrated Payment ECR Systems
 
The Cash Register Center is please to announce their partnership
with Heartland Payment Systems.
Now
you are able to get your point of sale equipment and your credit card
processing in one stop.
We offer Stand-alone credit card units or systems with integrated
credit card processing. Whether you are retail, hospitality, personal
services, medical or countless other industries, CRC and Heartland have
a solution that will work for you. If you already have a credit card
system but your needs have changed, we can provide a different program
that not only meets your current needs, but provides for future growth
potential as well.
Gift Cards, Payroll Services and many other
services may be available. Contact your CRC sales representative today
for a personalized system that meets your needs.
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DataTran is a self-contained payment processing device which is designed
for all hardware architectures and operating
systems. DataTran accepts commands through a serial interface from any
type of device or system and can communicate with a processing provider
using a variety of communications methods. With its on board modem, it
uses phone line (dial up) and with optional external adapters, can use
wireless, satellite or Internet connections.
Information from Datacap's Program Reference Manual. .
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Benefits Include:
■ Improved customer service: Provides faster check out time, by
simplifying the sales process, and eliminating redundant data entry.
■ Error reduction: Eliminates cashier keying errors due to the manual
entry of credit card information.
■ Reduced paperwork: Eliminates the need to write separate sales drafts
or vouchers for credit card transactions.
■ Easier, faster reconciliation: Ensures that sales and credit totals
agree every time.
■ Reduced operator training costs: Because credit and check processing
have become normal extensions of the sales process, cashiers require
less training.
■ Improved record keeping: Controls and stores all transaction data in
one unified system.
■ Reduced counter space: Eliminates the need for separate authorization
terminals and printers, providing more room for sales activities.
■ Reduced installation and maintenance costs: Eliminates the renting or
purchase of separate authorization terminals, printers, and charge
drafts.
■ Datacap’s IPEnabler™ allows ECR/POS systems interfaced to the DataTran
162 ML to do 1-2 second payment transactions over the Internet.
IPEnabler maximizes sales and revenue opportunities, while increasing
customer service.
Installation is easy and support is simple… and 2 second transactions
make everyone happy.
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PAYMENT
SOLUTIONS
SAM4s Integrated Payment ECR Systems

Millions of merchants use standalone credit authorization terminals.
If the merchant also uses a cash register, a credit sale becomes a two-step
process: first, register the sale on the cash register and then input the sale
into the credit authorization terminal (CAT). An integrated system requires the
sale to be processed only once. When the operator presses a credit payment key
on the SAM4s ECR, the register display prompts the operator to slide the card
and the payment process is completed on the register. The SAM4s ECR will print
both the credit voucher and the customer receipt on a fast thermal printer. This
is the same payment process you will experience with high-cost POS equipment
used by chain stores. Many advantages are obvious: it’s faster, you use one
piece of equipment instead of two, and the opportunity for errors is eliminated.
A real-life example: Your clerk
registers a $98.00 sale on the register and then inputs $.98 at the CAT,
inadvertently missing the double-zero key. The clerk never notices the error and
the customer signs for and is charged $.98. You lose $97.02. Do you compare your
register and CAT totals?
Do they always agree?

Benefits of Payment Integration
...Affordable?
An affordable lease option means that you may be able to upgrade to an
integrated system for about the same per/month fee you may already be paying for
renting or leasing a standalone CAT.
Ask your CRC representative for more information.
Improved customer service: Provides faster check out time by simplifying
the sales process and eliminating redundant data entry.
Error reduction: Eliminates cashier keying errors due to the manual entry
of payment amount.
Improved security: Integration requires all transactions – including
sales, voids and credits – to be processed with a secure ECR, limiting the
opportunities for employee theft and fraud.
Reduced paperwork: Eliminates the need to write separate sales drafts or
vouchers for credit card transactions.
Easier, faster reconciliation: Ensures that sales and payment totals
agree every time.
Reduced operator training costs: Because credit card processing has
become a normal extension of the sales process, cashiers require less training.
Improved record keeping: Controls and stores all transaction data in one
unified system.
Saves counter space: Eliminates the need for separate authorization
terminals and printers, providing more room for sales activities.
Reduced installation, operation and maintenance costs: Eliminates the
renting or purchase of separate authorization terminals, printers, paper,
ribbons and charge drafts.
Choose to Accept Credit Payments
Accepting credit cards can increase sales, giving customers the
flexibility to make unplanned purchases.
Why do credit customers
buy more?
- Credit enables impulse buying
- Credit allows customers to purchase more expensive
merchandise
- Credit acceptance attracts customers
- Credit customers are loyal
- Credit customers will buy anytime, while cash customers buy
heavier after payday
Credit acceptance is essential to success for a small
business
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